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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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Tangerine

Brand Identity

Tangerine is a boutique property management company that combines exceptional properties with knowledgeable concierge services. From booking local adventures to finding the best restaurants, Tangerine ensures stress-free travel with the feel of a hip, local friend guiding you to the best spots. We were tasked with creating the Tangerine brand, starting with the brand strategy and positioning statement: "Live your own story." This phrase captures the brand's philosophy of embracing individuality, seeking new experiences, and crafting personal narratives while traveling. The slogan's sense of freedom, empowerment, and authenticity inspired the creative stage, leading to a logo featuring an abstract tangerine. The design, composed of radiating rectangular elements in a mosaic-like pattern, symbolizes Tangerine’s offerings: a curated selection of exceptional properties in beautiful locations paired with personalized, tailored experiences. Deliverables included a comprehensive brand guidelines manual and templates for social media and print.

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